OUTCAST

Streetwear brand identity

Identity for Outcast Streetwear Co.: a globe sign and four colours that run from packaging tape to sale posters and print drops.

Year: 2024
Client: Outcast Streetwear Co.
Industry: Streetwear
Role: Brand Designer
Behance: Full case on Behance

I made the sign, the palette and the brand materials: business cards, boxes and packaging tape, the SALE WEEK posters and posts, the feed for a new drop and the prints for DESTROYED LOVE and LONG LIVE.

SALE WEEK posters being pasted on an advertising column

Identity

The sign is a globe cut in half. It works on its own, inside the wordmark and as a pattern, and it keeps the same shape on cards, boxes and tape.

Outcast business cards in orange, blue and black

Kraft boxes with blue, orange and black packaging tape

Campaign

SALE WEEK: posters in the brand colours, photos of the collection and posts for social media, all on one grid.

SALE WEEK posters on a wall and a SALE WEEK post

Drops

Prints for two drops: DESTROYED LOVE with a halftone portrait and a hand-written «love», and LONG LIVE with a figure breaking out of a cage.

DESTROYED LOVE hoodie, front and back, on lilac

DESTROYED LOVE print close up and the love sign

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