Vlad Mosin Art Director & Brand Designer
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HISTERYKA

Brand identity

Identity for HISTERYKA, a project about history in Belarusian, built on the eight-point star of Belarusian ornament.

HISTERYKA cover
Year
2022
Client
HISTERYKA
Industry
Media, history
Role
Brand Designer

I designed the logo, the palette, the pattern, business cards, posters, social media templates and the brandbook. The petals of the sign come from the ornament star, and the full star returns as the pattern.

HISTERYKA banners on a street lamp: the logo on black and the ornament stars on yellow
Logo construction: 45° petals, petal edge equal to the cap height

Sign

Four petals set at 45° and a dot form the sign. The petal edge equals the cap height of the lettering, so the sign and the name read as one block.

Colour and monochrome logos on the brand colours

Pattern

Mirrored, the petals of the sign become the eight-point star of Belarusian ornament, and the star grows into a pattern.

Notebooks with three layouts of the pattern
Tote bag with the star
Business card on a mesh fabric
Dark business cards
Business card system in the brand colours
Blue poster on a concrete floor
White T-shirt with the large logo on the back

Social media

Posts and stories are in Belarusian, on the same grid and colours as the posters.

The logo painted on a house wall in an old town

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