Pleias
Brand identity & websiteBrand identity and website for Pleias, a Paris AI startup that trains language models on open data and builds the data layer behind factual AI.
- Year
- 2023–2026
- Client
- Pleias, Paris
- Industry
- AI & DeepTech
- Role
- Brand Designer & Art Director
- Behance
- Full case on Behance
I built the brand from scratch: logo, guidelines, the website, pitch decks, social media, investor materials and merch. Alongside it, art direction for three promo videos shown at startup events in Los Angeles, Tokyo and Paris, and three AI-focused landing pages.
Identity
The identity was built from the ground up: logo, typography, colour palette and a design system used across the website, presentations, social media and investor materials.
Stacked blue layers carry the brand. The same shape shows up in the product diagrams, where messy documents pass through it and come out as clean, structured data.
Website & launch
The 2026 website presents the product line, Synth, Common Corpus and Stratum, with separate paths for enterprise teams and for researchers and developers, plus a careers page.
Alongside the identity: art direction for three promo videos shown at startup events in Los Angeles, Tokyo and Paris, and three AI-focused landing pages.
